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Posts Tagged: healthcare marketing communications

Can Outsourcing Your Member Marketing Materials Production Pay for Itself?

March 27th, 2018 | by Brad Boyer

Materials Creation, Print & FulfillmentTags: , , No Comments »

Many health plans are currently considering how to manage creation and distribution of marketing materials due to members September 30. The reality is, health plans have two options:

  1. Develop materials in-house, and outsource printing and fulfillment to a vendor; or
  2. Outsource the entire materials production process – materials creation, and print and fulfillment – to a vendor

The prospect of not having to create materials in-house may appeal to many marketing directors. However, with health plans operating on tight budgets, many may think that outsourcing the entire process would be too costly.

But, if outsourcing your member materials production could pay for itself, wouldn’t it be worth considering?

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Posts Tagged: healthcare marketing communications

Lessons Learned from the 2015 AEP Materials Creation Season – And how to best prepare for next year

October 31st, 2014 | by site admin

Print & FulfillmentTags: , , , , , , , , No Comments »

At the end of September, Medicare Advantage (MA) and Prescription Drug Plans (PDPs) should have successfully delivered to members their Annual Notification of Changes (ANOC) and Evidence of Coverage (EOC) materials. This should come as a relief to health plans, as creating these materials – which must be distributed before the Annual Enrollment Period (AEP) – can be a time-consuming, labor-intensive process wrought with compliance risk.

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Posts Tagged: healthcare marketing communications

The Millions of Dollars in Savings You’re Not Seeing – PART 2 of 2

April 4th, 2014 | by Deb Mabari

Print & FulfillmentTags: , , , , , , , , , , , , No Comments »

The “cost to do business” doesn’t have to be so expensive for government-sponsored health plans. Most payers are overspending on their annual print and fulfillment budget for member communications by 10-15 percent. For plans with 250,000 members, for example, cutting a 15 percent overspend factors to saving $1.2 million a year.

There are a number of ways health plans can cut unnecessary expenses, both before hiring a print and fulfillment vendor and during the course of the relationship. The key is knowing where to look.

This blog entry, Part 2 of 2, shares what you can do while you’re working with a print and fulfillment vendor:
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Posts Tagged: healthcare marketing communications

The Millions of Dollars in Savings You’re Not Seeing – PART 1 of 2

April 1st, 2014 | by Deb Mabari

Print & FulfillmentTags: , , , , , , , , , No Comments »

The “cost to do business” doesn’t have to be so expensive for government-sponsored health plans. Most payers are overspending on their annual print and fulfillment budget for member communications by 10-15 percent. For plans with 250,000 members, for example, cutting a 15 percent overspend factors to saving $1.2 million a year.

There are a number of ways health plans can cut unnecessary expenses, both before hiring a print and fulfillment vendor and during the course of the relationship. The key is knowing where to look.

This blog entry, Part 1 of 2, shares what you can do before you contract a print and fulfillment vendor:

Read more »